Comedian Jim Gaffigan has added his hilarious brand of humour to a new series of commercials for the 2017 Chrysler Pacifica – and they will definitely make you grin.
The campaign focuses on the Grammy-nominated dad-of-five, who often talks about parenting and fatherhood in his comedy routines, talking about developing his “Dad Brand”.
One TV spot sees him taking his kids to play tennis, and he says: “People often ask me, they’re like Jim your Dad Brand’s so strong. What can I do?
“The most important thing I’ve taught my children is that they have to do things themselves. I don’t want my kids to be part of this lazy culture that doesn’t do things.
“That’s why I bring them out here and I beat them at tennis. I mean the three year olds and four-year-olds are horrible.
“Probably the best gift I could give my children is to have them lose to me. That’s what a dad brand is about.”
The rest all follow the same understated style, and are actually pretty entertaining. Watch the full set of TV and online spots below. Some of them start off the same, but then have different endings – so make sure to watch them through.