Chevrolet have just dropped a new commercial for its Malibu and Cruze models inspired by a horror movie trailer and directed by Evil Dead director Sam Raimi.
The commercial starts off like a movie trailer, building suspense after a lone woman enters a haunted-looking house and is confronted with an evil spirit at the top of a stairwell.
Interspersed with flashbacks, she is drawn towards a scary looking door at the end of a corridor and is reaching for the handle – as you do – even though there is obviously evil incarnate behind it.
Luckily for her though, in this ‘trailer’ she is actually able to hear the viewers as they yell, like we all do, at the screen: “What are you doing! Stop! There’s a monster in there!”
Director Sam Raimi said: said: “I’ve been in plenty of theatres where the audience is so concerned for the safety of the main characters that they call out warnings to save them. That’s what this is based on.”
Raimi has a string of movies to his name including The Evil Dead and Evil Dead II as well as Spider-Man, and Spider-Man 2 and 3. His most recent work is comedy horror series Ash vs Evil Dead on Starz.
The trailer-style commercial is set to be shown in around 2,300 theaters across the US during its run.