The Bugatti Chiron has a starting price of $2.6million (€2.4m/£1.86m) plus delivery and taxes – nearly twice as much as its predecessor the Veyron.
The average American would have to work for around 51 years at today’s average annual income level of $51,000 – and not spend a cent – to be able to afford one.
But for that money you get an awful lot of car – and one that really is like no other, with a top speed of 261mph (420km/h) on the road and a 0-62mph figure of under 2.5 seconds.
When the car made its debut at the 2016 Geneva Motor Show 170 had already been sold with the first batch set to roll of Bugatti’s production line in the fall.
This is a car for the mega rich – those people for whom money is no object. We’ll no doubt see several go to the planet’s highest paid soccer stars and Arab sheikhs.
Just being a millionaire isn’t enough – the Chiron is a car for multi-millionaires and billionaires alone.
Why is the Bugatti Chiron price tag so high?
Alongside the technological feats that went into creating the Chiron, just 500 will be made – meaning they are going to be pretty rare.
What’s more, the team behind it had to prove to owners Volkswagen that the car would make a profit, hence the hefty price tag.
It is commonly believed that its predecessor the Veyron made a loss for the company.
After owners Volkswagen became embroiled in the emissions scandal, creating a car that would actually make money became all the more important.
But the fact of the matter is, for Bugatti the higher the price tag the better – because that’s what their customers want: a car that is well out of the reach of most people.
The people who buy Bugattis want others to know how much money they have. They want a car that shows that their level of wealth is unreachable for most people. That they are powerful; untouchable.
Exclusivity is the key. A $2.6million price tag does that, as does – in Bugatti’s own words – the fact that this is “the world’s most powerful, fastest, most luxurious and most exclusive production super sports car.”
What do you get for $2.6million?
For the price you get a feat of engineering never seen before in the automotive world. This is the creme de la creme of cars – faster than any other production vehicle in history.
The eight-liter W16 engine – which features four sets of four cylinders – has 25 per cent more power than the Veyron, producing a mind-boggling 1,500hp.
It offers 1,180ft/lbs (1,600Nm) of torque from 2,000-6,000rpm, and is expected to soon be officially crowned the world’s fastest car when put through its paces on a testing track.
Bugatti says it will go “significantly” faster than the Veyron, and without the limiter it’s thought it could reach 285-287mph – much faster than the 270.49mph achieved by its fastest car rival the Hennessey Venom GT.
The speedometer in the Chiron actually goes up to 500km/h (310mph).
Inside, as can be seen in pictures of the Chiron, you get a level of luxury so exclusive that you’re basically encased in a cocoon of leather.
It is named after the legendary racing driver Louis Chiron, who won a string of grands prix and other races for Bugatti back in the 1920s and 1930s.
He is the only person from Monaco to ever have won the Monaco Grand Prix, in 1931, and was the oldest driver ever to race in Formula One when he came sixth at the 1955 Monaco Grand Prix aged 55.
What else could you buy for the same price as a Chiron?
869,565 tubes of Colgate Total Advanced Whitening toothpaste from Walmart (5.8oz)
4,006 iPhone 6s smartphones with a 4.7in display
43 nights in the Royal Penthouse Suite at the Hotel President Wilson in Geneva, Switzerland – the most expensive hotel room in the world.
13 American homes at the average US house price of $188,900
One Patek Philippe 18-karat gold Grandmaster Chime wristwatch
Can I buy one?
Are you Bill Gates, Cristiano Ronaldo, or Warren Buffett? If you answered ‘no’, then unfortunately you already know your answer.