Bentley soars while Rolls Royce struggles

Bentley Continental GT V8 S Coupe

Luxury car maker Bentley has seen sales soar in the first three quarters of 2013 — while rival Rolls-Royce saw deliveries drop.

Bentley’s sales rocketed by nine per cent compared to the same period in 2012, with gains especially high in the US and Canada, Europe and the Middle East.
A total 6,516 of the vehicles left forecourts around the world.

Meanwhile Rolls-Royce, part of the BMW group, shifted 1.1 per cent fewer vehicles in the year until October. Rolls saw strong sales in China and the Middle East but European sales proved a massive drag.

All Bentley models – the new Flying Spur, Continental GT, above, and Mulsanne – saw an increase.
The firm’s sales chief Kevin Rose said: “Strong performance from our W12 models continued, with the Continental GT Speed and Continental GT Speed Convertible proving successful in all territories. This added to increases in our V8 and Mulsanne models, maintains our impressive performance and strongly reinforces our position as market leader among our direct competitors in the luxury car market.”

The Americas were again the firm’s biggest market, with buyers there snapping up 2,022 cars in the first nine months of the year – a huge increase of 16 per cent from the previous year.
Sales in Europe grew 14 per cent growth to 1,081 cars, with a 24 per cent increase in the firm’s home country of UK where 1,055 cars were sold.


Despite Rolls-Royce Motors’ dismal nine-month figures, the firm did see sales increase 13.6 per cent over the past three months from the same period in 2012. September sales were up 7.1 per cent year on year, and the firm says it expects “a strong finish” to 2013 thanks to the overwhelmingly positive response to its new Wraith model, above.

BMW Group as a whole saw sales increase by 7.5 per cent for the first three quarters of the year, with record sales for September when 189,675 BMW, MINI and Rolls-Royce cars were sold to customers across the globe.